CLAYS
PROJECT NAME: The City
PROJECT DATE: 15 January 2024
PROJECT LOCATION: London
FOR: Retail Lighting
Whirlpool with Flow
Kai Interiors approached us with a creative vision to incorporate Astrowave, our 360-degree rope light, into the design. The idea was to loop it around the space, creating a playful and immersive experience. While this concept was inspiring, the project soon evolved into something even more dynamic.
As planning and redesign took shape, the idea of a Whirlpool design emerged. This led to the introduction of Flow, our curved linear lighting system, which provided a more sophisticated solution to bring the Whirlpool concept to life. The shape, representing fluid motion and energy, was the perfect fit for Clays’ interactive and vibrant environment.
Once the design was accepted, the next challenge was making the Whirlpool lighting system not just colour-changing but dynamic—capturing the essence of a clay being shot and exploding. Initially, a DMX controller was considered for managing the RGB functionality of the Flow luminaires, but it was ultimately rejected due to its complexity.
